Why Customer Need States Should Be Prioritized Over THC Levels in Marketing Strategies
As the cannabis industry continues to grow and evolve, there has been a shift in the way companies market their products. In the past, THC levels were often the main focus of marketing strategies. However, as more research is conducted and consumers become more educated, it is becoming increasingly clear that customer need states should be prioritized over THC levels in marketing strategies.First and foremost, it is important to understand what customer need states are. Essentially, these are the reasons why a consumer is interested in using cannabis. Some common