The Use of Augmented Reality by Major Retail Brands: A Comprehensive Overview
Augmented reality (AR) has become an increasingly popular technology in recent years, and major retail brands have taken notice. AR allows for a unique and interactive shopping experience that can enhance customer engagement and drive sales. In this article, we will provide a comprehensive overview of the use of AR by major retail brands.What is Augmented Reality?Augmented reality is a technology that overlays digital information onto the real world. This can be done through a smartphone or tablet camera, or through specialized AR glasses. AR can be used for a