The Impact of Personalization on Ecommerce: Exploring the Possibilities Beyond the Overused Buzzword
The term “personalization” has become a buzzword in the ecommerce industry, but what does it really mean? Personalization is the process of customizing a website or product to meet the needs of an individual customer. It can involve anything from customizing product recommendations to creating personalized landing pages. Personalization has become increasingly important for ecommerce businesses as customers expect more personalized experiences.Personalization has the potential to significantly improve the customer experience and increase sales. By providing customers with personalized experiences, businesses can create a more engaging and enjoyable shopping experience.