The Trade Desk: Achieving $2 Billion in ARR Through 5 Interesting Learnings
The Trade Desk is a leading global technology company that provides a self-service platform for digital advertising. Founded in 2009, the company has grown to become a powerhouse in the industry, achieving $2 billion in annual recurring revenue (ARR) in 2020. This impressive growth can be attributed to five key learnings that have enabled The Trade Desk to reach this milestone. First, The Trade Desk has embraced a customer-centric approach to its business. By focusing on the needs of its customers, the company has been able to develop a platform