Revised Title: Exploring the Impact of Recent Amendments to the Trademark Act on Registration Practices and Opportunities
The Trademark Act of 1946, also known as the Lanham Act, is the primary federal law governing the registration of trademarks in the United States. In recent years, the Act has been amended several times in order to keep up with changing technology and consumer preferences. These amendments have had a significant impact on the registration process and the opportunities available to trademark owners. One of the most significant changes to the Act was the Trademark Modernization Act of 2020. This amendment expanded the scope of what can be trademarked,