How to Create an Optimal Checkout Process for Your SaaS Company
As a SaaS company, your checkout process is arguably the most important part of your website. It's the point where potential customers decide whether or not to become paying customers. Therefore, it's crucial to create an optimal checkout process that is easy to navigate, trustworthy, and efficient. Here are some tips on how to do just that.1. Keep it simpleThe first rule of creating an optimal checkout process is to keep it simple. The more steps and information you require from your customers, the more likely they are to abandon