The Reasons Behind the Unsuccessful Rebranding of the New York Logo Update
In 2018, the state of New York attempted to update its iconic "I ❤ NY" logo, which had been in use since the 1970s. The new design featured a more modern font and a slightly altered heart symbol, but it was met with widespread criticism and ultimately deemed a failure. So, what went wrong with the rebranding of the New York logo?One of the main reasons for the unsuccessful rebranding was the lack of consultation with stakeholders and the public. The new logo was unveiled without any input from New