Facebook Users Targeted for Political Microtargeting Draws Criticism in Bundestag
In recent years, political microtargeting has become a popular tool for political campaigns to reach specific groups of voters with tailored messages. However, this practice has drawn criticism in Germany's Bundestag, as Facebook users have been targeted for political microtargeting.Microtargeting involves using data analysis to identify specific groups of people based on their interests, demographics, and behavior. This information is then used to create targeted ads and messages that are designed to appeal to those individuals. In the context of politics, microtargeting can be used to sway undecided voters or